Section 7:
Educational and other materials relating to feeding of infants to contain certain particulars.
(1) 1[Every educational or other material including advertisements or material relating to
promotion of infant milk substitutes, feeding bottles and infant foods], whether audio or visual, dealing
with pre-natal or post-natal care or with the feeding of an infant and intended to reach pregnant women or
mothers of infants shall include clear information relating to--
(a) the benefits and superiority of breast-feeding;
(b) the preparation for, and the continuance of, breast-feeding;
(c) the harmful effects on breast-feeding due to the partial adoption of bottle feeding;
(d) the difficulties in reverting to breast-feeding of infants after a period of feeding by infant milk
substitute;
(e) the financial and social implications in making use of infant milk substitutes and feeding
bottles;
(f) the health hazards of improper use of infant milk substitutes and feeding bottles;
2[(fa) the date of printing and publication of such material and the name of the printer and
publisher;]
(g) such other matters as may be prescribed.
(2) No material referred to in sub-section (1) shall be utilised to promote the use or sale of infant milk
substitutes or 3[feeding bottles or infant foods].
Notes:
1. Subs. by s. 7, ibid., for "Every educational or other material" (w.e.f. 1-11-2003).
2. Ins. by s. 7, ibid. (w.e.f. 1-11-2003).
3. Subs. by s. 7, ibid., for "feeding bottles" (w.e.f. 1-11-2003).